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Fruit Focus partners with Comexposium


Haymarket Media Group today announces that its Fruit Focus and Cereals exhibitions are to be run in a joint venture partnership with Comexposium, one of the world’s leading food and farming event organisers.

Comexposium runs Sitevi - one of the largest international events for the fruit, vegetable and viticulture industry - and Sitevinitech, two viticulture events that take place in China and Argentina. Sitevi takes place bi-annually in Montpellier, France with 1,000 exhibitors and 54,000 visitors.

The joint venture will leverage the strengths of the two market-leading agricultural exhibitions’ organisers – Haymarket in delivering outdoor events with practical hands-on features and Comexposium’s extensive international network and dedication to showcasing the latest technology and solutions for high performing, sustainable agriculture.

“This partnership demonstrates our commitment to the UK’s fruit industry,” says Fruit Focus Event Director, Jon Day. “With complementary expertise in the sector, Haymarket and Comexposium, will share resources to the benefit of Fruit Focus’ exhibitors and visitors.”

“Comexposium’s investment in Fruit Focus recognises the long-term growth potential of the event,” says Martine Degremont, Director of Comexposium’s Agriculture Business Unit. “Fruit Focus is the premiere technical event for the fruit industry in the UK, and like Sitevi, it is focused on highlighting the latest technologies and developments in sustainable crop production.

“This strong strategic partnership will advance the development of Fruit Focus and bring new benefits to its visitors and exhibitors.”


For further information on this story, please contact Jon Day, Cereals and Fruit Focus Event Director, Haymarket Media Group (jon.day@haymarket.com or +44 (0)1788 892042)

Notes to the editors


SITEVI is the international equipment and expertise exhibition for the vine-wine, olive, fruit-vegetable productions. The next edition takes place from 28-30 November 2017 in Montpellier, France.


About Fruit Focus:

Fruit Focus is the leading technical event for the UK fruit and viticulture industry. Show features include leading suppliers’ stands, crop plots, a live demonstration arena, the NFU Fruit Forums, NIAB EMR Research Tours and the Vines toWines exhibition and workshop programme.


About Haymarket Media Group:

Haymarket Media Group creates award-winning specialist content for international audiences.

We are story-tellers, creators of experiences, deal-makers and constant learners. And all of us love what we do.

We have over 60 market-leading brands across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions.

Our brands include Stuff, FourFourTwo,What Car?, PistonHeads, British Style Collective, Campaign, PRWeek, MyCME and Finance Asia.

Where others see threat from the revolution in media, we see irresistible opportunity. That's because we know that one constant remains true - you win if you create great content that engages audiences while driving strong commercial outcomes.


About Comexposium:

The COMEXPOSIUM Group, one of the world’s leading event organisers, is involved in more than 170 B2C and B2B events across 11 different sectors, including food, agriculture, fashion, security, digital, construction, high-tech, optics and transport. COMEXPOSIUM hosts more than 3 million visitors and 45,000 exhibitors in 26 countries around the world.

COMEXPOSIUM operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.