Visiting

Fruit Focus is the leading technical event for the fruit industry, taking place at East Malling Research Centre, Kent on Wednesday 25th July 2012.

Attracting more than 1,100 growers and industry professionals Fruit Focus provides a unique opportunity to update on the latest technologies and industry developments, exchange views and network with fellow producers. Over 120 leading suppliers have a presence and showcase all aspects of pre-harvest technology, agronomy, machinery and equipment, business information and post-harvest technology through to delivery to the retailer. Soft fruit, top fruit, stone fruit, bush fruit and vines all feature at Fruit Focus 2011  

One day, one location, for invaluable advice and a host of fresh ideas:

  • Compare products and services from over 120 leading suppliers
  • Evaluate new crop varieties, crop nutrition and crop protection products
  • Watch the latest horticultural kit in action in the live demonstration arena
  • Participate in the Fruit Forums covering industry hot topics


It's the largest seasonal gathering of UK commercial fruit growers. The perfect place to exchange views and network with fellow producers!

To view the 2011 event layout, please click here

Highlights from Fruit Focus 2011:

Crop Trials
Live Demonstration Arena
Vines to Wines
Business Advice
NFU and Syngenta Bioline Fruit Forums
Farm Research Tours
Technical Conference