What To See

Fruit Focus is the ideal place for all your business needs. One day, one location, for invaluable advice and a host of fresh ideas.

• Compare products and services from over 100 leading suppliers
• Evaluate new crop varieties, crop nutrition and crop protection products
• Watch the latest horticultural kit in action in the live demonstration arena
• Participate in the Fruit Forums covering industry hot topics

It's the largest seasonal gathering of UK commercial fruit growers. The perfect place to exchange views and network with fellow producers!

Crop Trials

Fruit Focus showcases a unique combination of crop trials from manufacturers and research bodies to help you improve yields, quality and performance including:

• New varieties, breeding and plant stock
• Agrochemical, fertilisers and biological control developments

Live Demonstration Arena

With national and regional suppliers on hand, you can do all your fact finding in one day, plus see the latest machinery and equipment in action in the live demonstration arena.

• From planters and harvesting rigs to sprayers
• For a full arena programme, visit the Live Demo Arena page by clicking here

Vines to Wines

Vines to Wines is the first business to business technical event for the viticulture industry in the UK. For further information, click here.

Business Advice from Start to Finish

It's not all growing. Fruit Focus is a chance to meet with marketing agents, get the latest business advice and discover ways to increase returns through efficient post-harvest handling.

With a fast paced and demanding industry Fruit Focus provides the contacts, latest technology and information you need.

NFU Fruit Forums

Hear leading industry speakers discuss topical and current issues that could be crucial to the profitability of your business. Forums are open to all event visitors. For a full forum programme, please visit the Forum page by clicking here.

Farm Research Tours 

Keep up to date with the latest fruit research and what's new in the industry. Guided tours encompassing East Malling Research's latest fruit research will be available throughout the day.