Fruit Focus LIVE bringing the UK's leading technical event for fruit industry in an online format

Due to COVID-19, we do not think that we can hold an effective or safe event this July.  We are working on new dates for 2021. 

Fruit Focus LIVE is our first virtual event taking place on the 9 & 10 September via our website. It will be in a similar format to the Cereals LIVE online event that took place late summer. 

Fruit Focus attracts an increasing number of visitors year on year! It brings together growers and industry professionals, giving them the unique opportunity to network with leading exhibitors, that are looking to share their recent developments and products. It showcases all aspects of agronomy, machinery and equipment, business information, through to delivery to the retailer. The fruit featured at Fruit Focus includes; soft fruit, top fruit, stone fruit, bush fruit and vines.

Typically the traditional event is a one-day event, however, with the online event we have changed it to two days to ensure that we cover all aspects of the fruit industry, offering advice and a host of fresh ideas:

  • Compare products and services from leading suppliers in the industry
  • Evaluate new crop varieties, crop nutrition, and crop protection products
  • Learn about the specifics of fruit production and challenges in the UK
  • Watch the latest horticultural kit in action in the Demonstration Area 
  • Network with industry professionals (including growers, services, providers, consumers) to find out about innovation & the latest technologies
  • Participate in the Fruit Forums covering industry hot topics
  • Earn CPD points. 

For more information on these features click here


Fruit Focus the largest seasonal gathering of UK commercial fruit growers, the new online platform still provides a great opportunity to exchange views and network with fellow producers!

  • Botanicoir-FruitFocus-728x90-2sec-Sept2020
  • Farmable
  • Fruit-Focus-Banner-1-
  • banner_fruits_gif (1) (002)
  • NFU web bannner