Supporting and promoting our berry industry – the British Summer Fruits and Love Fresh Berries campaign
17 Jul 2019
Each year British Summer Fruits funds and oversees a consumer PR campaign, Love Fresh Berries. As part of this, Red Brick Road runs an annual campaign including an ongoing press office, media outreach to press and broadcast media on labour and other industry matters and hosts events to help boost consumption of berries and awareness of the industry. BSF also lobbies on issues such as Brexit and seasonal labour.