Choose Bayer to join your fruit growing team and you get more than crop protection products. You get the people, knowledge and teamwork needed to get the best out of your crop protection programmes and grow more great fruit.

Bayer ploughs more of its revenue back into research and development than any other crop protection company. In 2017 this investment exceeded $700M and amounted to 30% of the leading five agrochemical companies' global R&D expenditure*.' And with horticulture (fruit and vegetable crops) accounting for a quarter of its revenue globally it is Bayer's biggest crop sector.

So what does this mean for UK fruit producers? Quite simply it means you are more important to Bayer than you might think. Globally Bayer tops the new patents chart and has the infrastructure in place to make sure more of these discoveries are developed to the advantage of UK growers.

Bayer's UK fruit team works on innovative programmes helping growers deliver more. Strawberry disease control is just one example where it has brought together the use of conventional chemistry, a novel active substance and biocontrol into an integrated IPM programme.

And to help all UK fruit growers, however specialist, get more access to the best possible crop protection opportunities, Bayer works closely with AHDB Horticulture to secure those all important EAMUs.

So do call in at stand 8 and meet the team. They'd love to talk to you about growing more great fruit.

* Source: Phillips McDougal R&D Trends